• Microsoft has high hopes for the metaverse in the future, according to the Chief Strategy Officer Henry Bzeih.
• Microsoft is working on mobility cross-functionality to modify how customers utilize the platforms to shop.
• The Fiat model, a hybrid prototype, is a natural progression according to Bzeih.
For the past few years, Microsoft has been working on a revolutionary project to bring the world closer to a virtual arena. The project is called the Metaverse and it has been developed by the tech giant in conjunction with the firm Touchcast. Microsoft’s Chief Strategy Officer, Henry Bzeih, recently gave a talk about the project and is optimistic about the potential it has.
Bzeih explained that the discussion on customer experience and feedback will have to include the utility of the metaverse. He believes that the world is gradually moving towards a more profound virtual arena, with a hybrid prototype being the next big thing for customers and corporate relationships. Microsoft is working on mobility cross-functionality, which helps modify how customers utilize the platforms to shop. This means that customers no longer have to go to a local dealer to select their preferred car, and can instead change the configuration of the car they want directly from the app.
The result of this collaboration is the Fiat model, which is a natural progression according to Bzeih. This model is a hybrid prototype combining the physical realm and the virtual realm. It offers customers different ways to interact with the brand, with different experiences depending on how they use it. Not only does the Fiat model help customers to purchase cars more conveniently, but it also offers customers a more engaging experience.
To further enhance the customer experience, Microsoft is also developing Artificial Intelligence (AI) to help customers with their shopping decisions. This AI will provide customers with suggestions based on their preferences and the type of car they are looking for.
Overall, Microsoft has high hopes for the metaverse and is optimistic about the potential it has. The Fiat model is a natural progression according to Bzeih and helps customers to shop more conveniently and interact with the brand in a more engaging way. Microsoft is also working on mobility cross-functionality and AI to further enhance the customer experience.